ShopFloor Pulse — Platform
Your numbers tell the story.
We translate it.
Pulse runs a structured diagnostic across your operational KPIs, benchmarks your performance against industry standards, and identifies the exact patterns holding your business back — before recommending a single change.
What We Measure
20+ KPIs across 5 operational categories.
Every assessment captures the inputs that matter most for a trades business — then calculates the ratios and rates that reveal how your operations actually perform.
Marketing & Demand
Lead generation & pipeline
Sales & Conversion
Estimate-to-close performance
Operations & Execution
Field efficiency & delivery
Finance & Profitability
Margin & cash position
HR & Scaling
Team capacity & retention
KPI names are shown here for reference. Formulas, weights, and benchmarks are proprietary to the Pulse platform and are not published externally.
The Process
Six steps from entry to insight.
The assessment takes under 15 minutes. What happens after you submit is where the real work begins.
Enter Your Numbers
Answer structured questions across your 5 operational categories. Plain-language inputs — no accounting background required.
Validation & Quality Check
31 validation rules check your inputs for internal consistency and completeness. Flagged entries are resolved before scoring begins.
KPI Calculation
25 calculated KPIs are derived from your 32 inputs — ratios, rates, and efficiency scores that reveal what raw numbers can't.
Industry Benchmarking
Each KPI is ranked against trades-specific benchmarks. You see exactly where you stand — strong, developing, or at-risk.
Personality Diagnosis
Your KPI pattern is matched against 9 canonical business personalities — a weighted rule engine identifies which profile fits your data.
Roadmap Generation
A sequenced rollout roadmap is generated — solution packets ordered by your personality, growth stage, and department priority.
Industry Benchmarks
Generic advice doesn't move numbers.
Benchmarks do.
Most operators compare themselves to gut feelings. Pulse compares you to the real performance distribution across trades businesses at your revenue band.
Without Pulse
No idea how your close rate compares to similar businesses
Advice is generic — "improve your margins" without context
Improvements feel random — no sequence, no priority
Hard to know if your numbers are actually a problem or just normal
With Pulse
Percentile ranking shows exactly where each KPI sits vs. industry
Diagnosis is specific to your business type and growth stage
Roadmap is sequenced — highest-leverage improvements first
Monthly reassessment tracks real movement over time
20+
KPIs tracked across 5 operational categories
9
Business personality archetypes identified by the engine
6
Growth stages calibrated for trades-specific revenue bands
Find out which business you're running.
The free assessment takes under 15 minutes. You'll get your business personality, growth stage, benchmarked KPIs, and a prioritized roadmap — all from one submission.